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Erik Wander

Erik Wander is the digital features editor at Adweek where he oversees Adweek's Story Desk.


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Infographic: Consumers Aren’t Sure They Want Brands to Get Political

Data Points

Nearly half can’t say whether they’d switch over opposing views.

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A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018

Creativity

These 24 marketing moves paid off, from Burger King to Harley Davidson.

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Infographic: What Businesses and Marketers Can Expect Entering an Era of Massive Disruption

Brand Marketing

What's the future of digital transformation?

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Infographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doing

Digital

Buyers are turning to ecommerce, but sellers are still falling short.

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Infographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaboration

Digital

Traditional CX is no longer enough to satisfy consumers.

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Infographic: Has Mar Tech Paid Off for Marketers?

Brand Marketing

Nearly 70 percent of marketers are turning to mar tech to increase ROI, and half are doing so to improve efficiency.

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Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands

Digital

It’s also positively affecting creativity and the workplace.

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Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Brand Marketing

Purpose matters to customers.

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Infographic: What Marketers Need to Know About Changing Customer Service Expectations

Brand Marketing

Consumers are demanding multichannel options that are easier to use.

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Infographic: How Brands Struggle Internally to Adapt to Digital

Digital Transformation

Will 2018 be the year CMOs demand a new operating model?