Portrait of Ethan Wu

Ethan Wu

  • Ethan Wu is an intern on Adweek’s media team. He is also a rising senior studying economics at Cornell University.


    Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

    Ad Tech & Mar Tech

    Meredith and Kroger are coming to market with a data play for CPG advertisers that promises the "holy grail" of closed-loop attribution.

    Image of Terence Kawaja with Big Tech CEOs in red background

    The ‘Programmatic Endgame’ Is Coming, Says Luma Partners’ Terence Kawaja

    Programmatic

    Ad tech’s top investment banker predicts 5 market segments driving future M&A deals.

    GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

    Publishers & Platforms

    GroupM, the ad industry's biggest media buyer, is doubling down on local news amid the Covid-19 pandemic that has crippled local advertising.

    How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance

    Ad Tech & Mar Tech

    U.S. regulators are looking into Google. Here's what they are searching for.

    two men

    The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions

    Leadership & Talent

    He was anointed CRO of The Trade Desk amid a slew of senior promotions.

    zeotap logo and new board member eric roza

    Zeotap Scoops $42 Million as CrossFit’s Eric Roza Joins Board

    Leadership & Talent

    Eric Roza, the incoming CEO of CrossFit, is joining data outfit Zeotap’s board just as it completes a $42 million Series C round.

    Terence Kawaja

    Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic

    NexTech

    Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.

    How CBD Brand MyRemede Is Growing Like a Weed

    Cannabis Marketing

    The company linked up with an ad-tech firm early to guide its marketing efforts.

    throtle infosum logos

    InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

    Data & Insights

    InfoSum, a data onboarding startup backed by AT&T's Xandr, is joining forces with identity outfit Throtle.

    As Potential Federal Probes Loom, Google Faces Smaller Antitrust Suits

    Programmatic

    Google is being hit by a smattering of class-action antitrust lawsuits taking aim at its ad stack.