Portrait of Gabe Alonso

Gabe Alonso

Gabe Alonso is leading CRM strategy at Activision and obsessively watching Twitch in hopes it will make him a better gamer. He is a proven digital marketer having honed his skills at spots like Nike, Gilt.com, 360i and MTV.

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Purpose-Driven Brands Need to Change Their Approach Post-Covid


Covid-19 has created a philosophical dilemma: If your brand isn’t your products and your products are not your purpose, then what are you?