Portrait of Gabe Alonso

Gabe Alonso

Gabe Alonso is leading CRM strategy at Activision and obsessively watching Twitch in hopes it will make him a better gamer. He is a proven digital marketer having honed his skills at spots like Nike, Gilt.com, 360i and MTV.


This is a Profile

Purpose-Driven Brands Need to Change Their Approach Post-Covid

Voice

Covid-19 has created a philosophical dilemma: If your brand isn’t your products and your products are not your purpose, then what are you?