Gabriel Beltrone

Adweek contributor
Gabriel Beltrone is a frequent contributor to Adweek.

This Book Collects the First Chapters of Novels Ad Creatives Never Got Around to Finishing

Chapter One solicited unfinished work from FCB's Susan Credle and more.

Palms Casino Resort Bills Itself as the ‘New Vegas’ With a Mind-Bending Pop Culture Blitz

Star-studded campaign from AKQA follows $690 million overhaul.

Missing Socks Are a Timeless Existential Dilemma in This Very Relatable French Ad

Retailer Monoprix offers an amusing solution.

McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious

Made-you-look food impressionism, and the power of suggestion.

Want a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign

Better than actual water, plus other helpful playlists.

Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent

Octavia Spencer, Ron Howard, and more talk craft.

Brazilian Juice Brand Designs Bottles That Show How Much Water You’re Wasting

Greenpeople and Cheil make it easier to understand.

A Widower Finds Solace in an Old Recipe, With Help From a French Grocer

Intermarche’s graceful look at remembering the dead through food.

ING and JWT Amsterdam Resurrect Rembrandt With an AI-Powered Voice Clone

Painting lessons from the Dutch master, with a hand from Carnegie Mellon.

Fiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics

The freelance network offers freedom, but some see a hamster wheel.