Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

a collage of Adweek

Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019

Arc Awards

Presenting Adweek's fourth annual Arc Awards winners, from Tinder’s Swipe Night to Adidas Originals’ Donald Glover Presents.

Jon Glaser and Beth Dover Share a Goofy, Gory Moment in Ubisoft’s ‘Watch Dogs’ Lesson


In franchise's 'Legion' title, every character is playable.

Heinz Ketchup Saves Ed Sheeran From a Fancy Meal in Super Casual New Campaign

Ad of the Day

A stuffy restaurant gets a dose of 'aww shucks' condiment humor.

Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’


GS&P hopes to form a sensory link between Liberty Mutual and car shoppers.

This Book Collects the First Chapters of Novels Ad Creatives Never Got Around to Finishing


Chapter One solicited unfinished work from FCB's Susan Credle and more.

Palms Casino Resort Bills Itself as the ‘New Vegas’ With a Mind-Bending Pop Culture Blitz

Brand Marketing

Star-studded campaign from AKQA follows $690 million overhaul.

Missing Socks Are a Timeless Existential Dilemma in This Very Relatable French Ad

Brand Marketing

Retailer Monoprix offers an amusing solution.

McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious

Brand Marketing

Made-you-look food impressionism, and the power of suggestion.

Want a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign

Brand Marketing

Better than actual water, plus other helpful playlists.

Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent

Brand Marketing

Octavia Spencer, Ron Howard, and more talk craft.