Portrait of Greg Paull

Greg Paull

Greg Paull is the principal and co-founder of R3.

Illustration of a black and white background with a head and two red eyes

What Is FOFO and Do You Have It?


Inside the psychological barrier with worries within your marketing team. Embrace your fear about breaking models and restructuring.

white hands holding small red flags with yellow stars in the corner (chinese flags)

What Marketers Can Learn From Chinese Brands’ Approach to Covid-19


The power of digital technology is key in marketing during Covid-19.


What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?


Google’s plan to eliminate third-party cookies is forcing a maneuvering.

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Understanding ROI Behind the Live Streaming of Esports


And where to set KPIs so marketers can reap those benefits.

3 Ways CMOs Can Keep Up in an Ever-Changing Digital World

Brand Marketing

Disruption happens fast, and they need to adapt quickly.