Portrait of Heide Palermo

Heide Palermo

Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.

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5 Practical Tips for Starting a New Job Remotely

Tips for Success

Brand leaders share what helped them ramp up and settle into new roles during the Pandemic

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8 Powerhouse CMOs Discuss the Business of Marketing

Brand Marketing

Chief Marketers from Facebook, GE, SAP, Lowe’s, Mastercard and more discuss the Business of Marketing.

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The ‘Unaccounted’ MENA Summit Featuring 10 Inspiring Leaders

CMO Moves

9 industry leaders of MENA (Middle Eastern and North African) decent came together for a live discussion on the community's biggest challenges and opportunities in today's environment, how they are [...]

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18 Trailblazers Share Bold Advice You Need to Hear Right Now 

Tips for Success

Honest career advice for the self-doubter, introvert and more

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9 CMOs on Elevating Brand Purpose to a Business Imperative

CMO Moves

Marketing leaders share how to define, activate and sustain brand purpose.

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How to Avoid Just ‘Checking the Box’ on Disability Inclusivity in the Workplace

Brand Marketing

Following the Disability Inclusion Summit, panelists respond to the advertising community’s most pressing questions around hiring and maintaining candidates from the disability community.

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Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View

General

Shweta Harit has had an impressive career, spending the last two decades working for purpose-led brands across the Unilever, Kellogg and Danone portfolios. Four years ago, Shweta joined Danone as [...]

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President of SeeHer on Taking Your Seat at the Head of the Table

Women Trailblazers

Nadine Karp McHugh, President of SeeHer, discusses the importance of confidence in yourself, career empowerment, and why women need to make sure they are seen and heard.

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CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’

C-Suite

Inside her team’s pandemic pivots and advice on building back your confidence

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Brandweek Masterclass: The Business Case for Brand

Premium Events

Investing in brand versus performance is a constant tug of war, but oftentimes the ROI of brand-building is hard to defend. In this masterclass, learn how to approach brand and [...]