Portrait of Heide Palermo

Heide Palermo

Heide is the director of Adweek’s Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.

Kenny Mitchell, CMO of Snap, Inc.
Gabrielle Union

Gabrielle Union on Speaking Out, How Companies Can Step Up and Who Inspires Her to ‘Bust Ass’


The actress, producer and advocate is one of Adweek's 2020 Women Trailblazers.

Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever

Marketing Innovation

Adweek's chief community officer Nadine Dietz with tips and advice.

4 Emerging Trends Marketers Are Leaning Into Right Now

Adapting to Crisis

Adweek's brand marketing community is shifting from nice-to-haves to mission-critical objectives.

D&I Summit: Elevating Diverse Voices

Diversity & Inclusion

Salesforce CMO Stephanie Buscemi reminds us that 'you cannot be what you cannot see.'

Tips from 4 Chief Marketers on Leading Through a Crisis and Beyond

Adapting to Crisis

Marketing and brand chiefs from Citi, General Mills, Mastercard and Telemundo offer steadfast advice.


8 Tried and True Ways to Build Your Influence

Premium Events

From listening first to being vulnerable—marketers at all levels share the one thing that's worked for them in building influence.

a collage of 21 marketing executives

The 6 Marketing Trends That Will Drive Innovation in 2020

Marketing Innovation

Top innovators across industries answer one question: What’s happening in marketing right now that you’re most excited about?

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in

Top of Mind

Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.

screenshots of the weather channel app

The Weather Channel App Can Now Forecast Your Flu Risk


IBM Watson is using big data and AI to make localized health predictions.