Portrait of Heide Palermo

Heide Palermo

Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.

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Why Everlane CMO Sophie Bambuck Picks People Over Jobs

CMO Moves

Hear her road to CMO and the value of marketing sustainability as a brand definition, not tactic

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Amazon’s Ukonwa Ojo on Culture, Creators and the Childlike Magic of Marketing

Adweek Podcasts

The CMO of Prime Video and Amazon Studios dishes on her journey to the C-suite and what marketers should always take pride in

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Brandweek Sports Summit Masterclass: Growing Your Career in Sports

Inside the Brand

Three CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder to the C-suite.

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RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand

Inside the Brand

RBI Global CMO Fernando Machado dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creatives [...]

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Burger King Rolls Out a Refreshingly Familiar New Look

Brand Marketing

“When I say that we shouldn't fear criticism, I think that's definitely true but it doesn't mean that you shouldn't prepare for it, right?” Machado said.

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5 Practical Tips for Starting a New Job Remotely

Tips for Success

Brand leaders share what helped them ramp up and settle into new roles during the Pandemic

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8 Powerhouse CMOs Discuss the Business of Marketing

Brand Marketing

Chief Marketers from Facebook, GE, SAP, Lowe’s, Mastercard and more discuss the Business of Marketing.

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The ‘Unaccounted’ MENA Summit Featuring 10 Inspiring Leaders

CMO Moves

9 industry leaders of MENA (Middle Eastern and North African) decent came together for a live discussion on the community's biggest challenges and opportunities in today's environment, how they are [...]

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18 Trailblazers Share Bold Advice You Need to Hear Right Now 

Tips for Success

Honest career advice for the self-doubter, introvert and more

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9 CMOs on Elevating Brand Purpose to a Business Imperative

CMO Moves

Marketing leaders share how to define, activate and sustain brand purpose.