Ian Zelaya

Ian Zelaya

Experiential Marketing Reporter
Ian is an experiential marketing reporter at Adweek, where he covers brand activations and experiential trends. Previously, he was an editor for BizBash, where he covered events such as CES, Sundance Film Festival, NYC Pride and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

Mercedes-Benz Canada Used 88,000 Pounds of Ice to Create Ongoing Brand Love

Mercedes-Benz Canada's first #MBOwnsTheIce took over the small town of Gimli, Manitoba for two days of Canadian winter-themed experiences.

Stella Artois’ Valentine’s Day Campaign Encourages Consumers to Take a Breather

The Anheuser-Busch brand's new campaign includes charming ads, interactive billboards and experiential programs.

Mars Wrigley and Bumble Use Experiential to Embrace Galentine’s Day

The confectionery company partnered with Bumble for its third pop-up, which acknowledges that Valentine's Day traditions are changing.

Prepare Your Proposal—Pepsi Debuts Diamond Engagement Ring Made With Crystal Pepsi

Pepsi launched an engagement ring video to accompany the social media contest, which runs through March 6.

Will the Coronavirus Outbreak Mark a Tipping Point for How Conferences Address Disease?

Many events hope it's a passing concern, but others are investing in screening technology.

Navigating Conferences in the Time of Coronavirus

As the coronavirus affects events like the Mobile World Congress, medical professionals offer tips to stay healthy at conferences.

Visa Unites Women in Sports and Design at New York Fashion Week

Fresh off Super Bowl sponsorship, the financial services company doubled down on New York Fashion Week activations.

Retail Has Struggled but Is Using Experiential to Keep Consumers Invested

Through activations and pop-ups, retail brands are hoping to garner consumer interest.

Adobe’s Oscars Ad Is a Colorful, Trippy Ode to Creativity

Software company's mixed-media spot kicks off campaign with Teach for America.

Kimpton Spotlights All-Women Photographers With New Fotografiska Partnership

Kimpton partnership with Fotografiska museum brings installations featuring female photographers to six U.S. hotels this year.