James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible

The new Live Victoriously campaign keys on everyday consumer celebrations.

Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala.

Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

The event takes place Nov. 3-6 at the JW Marriott Desert Springs Resort & Spa.

Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi

New firm also acquires BrandShop to create a digital customer experience company.

Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science

To Dr. Jason Wersland, over-prescribed pharmaceuticals are the 'ultimate competition'.

3 CMOs Take Us Inside Their Brands’ SXSW Experiences

Adweek caught up with the marketing chiefs of Land O’Lakes, Visible and Showtime.

Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR

So they can be involved at all points of a customer's purchasing journey.

Editor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be When They Grow Up?

Introducing our inaugural Summit on the topic.

A Shift in Customer Experience Marketing Is Here. Are You Ready?

The empathy economy is here for all.

Innovation Is Transforming Healthcare, Providing Consumers More Control Over Their Wellness

Technology gives users a deeper connection to their health.