James Jorner


How Should Businesses Cope With Social Media Churn?

Digital

Opinion: Concentrate on what matters: your audience.

Forget Retargeting: Here Are 3 Ways to Reclaim Lost Customers on Social Media

Digital

Opinion: Take an active role in finding out why they left.

3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and Beyond

Digital

Opinion: Marketers must set clear objectives to guide their efforts.

Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?

Digital

Opinion: Your audience is watching TV while browsing, but it is more likely to believe the guy on TV.

How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing

Digital

Opinion: People use their mobile devices a little more than usual.

4 Industries That Will Dominate Social Media in 2018

Digital

Opinion: All it takes is the right mix of attention, commitment and effort.

Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges

Digital

Opinion: Influencers might become irrelevant, or at least not as effective.

How Businesses Should Approach Social Media During Times of Disaster

Digital

Opinion: Not everyone is looking to be consoled by a random brand.

How Augmented Reality Is Creating a New Target Market on Social Media

Digital

Opinion: AR works effectively in that it blurs the line between an imagined world and the reality.

Why More Businesses Are Turning to Subscription-Based Offerings

Digital

Opinion: Businesses are quickly adopting the subscription-based model. And it’s easy to see why: It delivers.

4 Ways Dentists Are Using Social Content to Educate Patients

Digital

Opinion: Using social content to educate patients is an art that not only shares reliable health information but also promotes business..

Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

Digital

Opinion: While creating high-quality content is essential, it won’t do you any good if no one sees it. You have to get it to the right people—your target audience—to attract [...]

4 Ways Brands Are Using Creativity to Drive Sales Online

Digital

Opinion: Businesses realize higher sales when they use these creativity techniques: originality, elaboration and artistic value.,

If Social Media Flunks Your Brand, Try Native Advertising

Digital

Opinion: Content is king and, although disguised, native advertising does stick to that rule. Unlike social media ads, native ads have a share factor that makes this kind of advertising [...]

Marketing Tips for Awkward Brands in a Social Media Era

Digital

Opinion: Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, [...]