Jameson Fleming

Jameson Fleming

Jameson Fleming is Adweek's news editor.

How the Seattle Mariners Make the Funniest Ads in Baseball Every Year

This season's crop features some very crafty lefties.

MLB Lets Its Young Superstars Loose in Its Opening Day Ad

Mike Trout, Aaron Judge and other players debate who's the best.

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

After a big drop in ratings, the racing circuit enters 2019 with a new strategy.

Why Tim Armstrong Invested in Iris Nova to Launch His DTC Company

The former Oath CEO explained his new venture at Brandweek: Challenger Brands.

Adweek Sports Minute: Are These Celebrity Cameos in Super Bowl Ads Real or Fake?

Which Williams sister starred in an ad for a matchmaking app?

Can You Tell Which College Football Bowl Game Sponsors Are Real or Fake?

Yes, the Cheribundi Tart Cherry Boca Raton Bowl exists

Can You Figure Out Which Made-for-TV Holiday Movies Are Fake?

Yes, Pride, Prejudice and Mistletoe is a real film.

How the Flyers Created Gritty, the Internet’s Most Beloved Mascot

Philadelphia's marketing team tells all about his origin story.

Q&A: Leo Burnett CEO Explains Why the Best Creative Work Helps Brand Solve Human Problems

The agency doubles down on data to inform decisions.

Cannes Lions’ CMO Growth Council Identifies 5 Tenets to Help Marketers End Stagnant Sales

The group is also creating a 'marketing university.'