Portrait of Jason Notte

Jason Notte

Jason is an Adweek staff writer covering brand marketing.

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Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands

Sports Marketing

Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.

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As Marketers Line up for NCAA Athlete Deals, Pitfalls Await

Sports Marketing

The NCAA’s name, image and likeness rule lets student athletes earn income from licensing merchandise, podcasting, promoting brands on social media, or streaming on YouTube or Twitch