Jay Friedman is president and partner of Goodway Group.
What Marketing Spend—and Opportunity—Looks Like in 2021
What marketing spend could look like 2021.
Why Recent Privacy Initiatives Do More Harm Than Good for Marketers and Consumers
It’s likely that only a small portion of users will have a more private internet experience.
Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
'History doesn't favor Facebook.'
3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value
As opposed to underutilizing and using it inefficiently.
How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying
It's a frustrating fate that holding companies have already experienced.
3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media
The back and forth actually costs more than any projected savings.
Facebook Has a Trump Problem
I’ve recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or [...]