Portrait of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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This Mindset Is Essential for Successful Business Comebacks

Media

As we seem to be stuck in a chronic game of “Ready. Set. Wait.” while our local and national leaders decide how to move forward in the new normal, we [...]

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This Mindset Is Essential for Successful Business Comebacks

Performance Marketing

As we seem to be stuck in a chronic game of “Ready. Set. Wait.” while our local and national leaders decide how to move forward in the new normal, we [...]

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Get More From Your Advertising While Spending A Lot Less

Performance Marketing

At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate [...]

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Make Your Brand Social Statements Actually Drive Change and Results

Performance Marketing

As marketers, we must look at corporate social responsibility programs as more than blanket statements about an ideal world and big cash donations to associations related to a given cause, [...]

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Resilience and Reinvention: 2 ‘Essentials’ Brands Need to Practice Now

Performance Marketing

As marketers and consumers alike have felt the effects of the pandemic, there are ways to rise above the challenges of being compromised or shuttered as our country has sheltered [...]

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Ideas for Creating Customer Engagement Moments at a ‘Distance’

Performance Marketing

Creating fun, memorable customer engagement moments will go much further in helping your brand survive choppy waters than any heavily discounted promotions right now. Think about it: If you are [...]

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Take a Break and Carry On: Adjust Your Mindset and Messaging During Coronavirus Pandemic

Performance Marketing

Timing is everything, perhaps now more than ever during this pandemic. As we watch the world around us change drastically, on a daily basis, it's hard to know what to [...]

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Why Brand Love Is Just Not True Love for Marketers

Performance Marketing

Just like in our personal relationships , we cannot take brand love and loyalty for granted among our customers. We need to find ways to keep them “enchanted” enough to [...]

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Discovering ‘FOTU’ in 2020 Marketing and Beyond

Performance Marketing

While its not hard “see” the above issues as they dominate news channels, it is sometimes hard to see how each may impact the success of our 2020 marketing efforts. [...]

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The Psychology-Based Marketing 2019 Roundup of Top Stories

Performance Marketing

Psychology-based marketing has a lot of nooks and crannies, but here are the top four stories that stayed in the corners of marketers’ minds in 2019.