Portrait of Jeff Goodby

Jeff Goodby

Jeff Goodby is co-chairman and partner at Goodby, Silverstein & Partners.


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Jeff Goodby’s 5 Vandalism Rules for Advertising Professionals

Agencies

Go against the grain, and perhaps against your better judgment.

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Dear Martin Sorrell, Your ‘No Creative’ Model Shouldn’t Happen. And It Won’t.

Agencies

Jeff Goodby is skeptical about S4 Capital's recently shared prospectus.

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Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine

Brand Marketing

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up?

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20 Years of ‘Got Milk?’

Creativity

Jeff Goodby, who wrote "got milk?"—one of the greatest marketing taglines ever— looks back at the campaign's success.

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Ad Legend Hal Riney Dies at 75

Brand Marketing

Hal Riney, who wrote “It’s morning again in America,” brought a distinctly Western voice to the New York-dominated advertising industry, was nominated for an Academy Award and led passengers of [...]

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Jeff Goodby: Is Advertising Still Fun?

Brand Marketing

ADWEEK 25TH ANNIVERSARYThe business may have lost some magic, but we still get paid to test roller coasters.When the Adweek editors called me to write about whether the business is [...]

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Higher Education

Brand Marketing

Yeah, so Goodby, Silverstein & Partners has been here 20 years, as of two weeks ago. At this point, they ask you to write about what you've learned, in the [...]

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Why Cannes Matters, Sort of, I Guess

Brand Marketing

There were certain nightmares I had about being the Film and Press jury president at Cannes. Some, it turns out, come true.On the last day of judging the print, for [...]