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Jenessa Carder

Jenessa Carder is strategy director at Isobar United States. A strategist brain and creative at heart, lover of Laffy Taffy jokes, student of cultures and altogether nerd.


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If Your Brand Is in Need of a Site Redesign, Then You Probably Also Need a Rebrand

Brand Marketing

Think past just logo, copy and imagery changes.

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What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s

Brand Marketing

They leveraged their competitor to ultimately outperform them.