Jennifer Lux Opinion Contributor @jenniferlux11Jennifer Lux is vp of client experience with LyntonWeb, a diamond HubSpot partner. Voice 3 Attributes Children Learn From Their Working Mothers From observing their parent and also learning how to behave in their absence. Voice The Psychology Behind Brand Storytelling and Its Effect on Consumers This oral tradition has been adapted into digital marketing techniques. Voice How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies Taking it a step beyond authenticity. Voice 5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials A fear of missing out impacts all consumers' decisions. Creative Disruption How AI Will Alter the Digital Marketing Landscape Alignment with emerging tech can keep your brand one step ahead. Voice How Brands Can Use Psychology to Improve Marketing Techniques Knowing your audience means understanding their decision-making.