Portrait of Jessica Hawthorne-Castro

Jessica Hawthorne-Castro

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.

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5 Performance Marketing Trends to Watch in 2022

Performance Marketing

[Consumers] also looking for a seamless experience enabled by QR codes, which cut down on the number of clicks it takes to look at.

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Hold On, We’ve Entered a Digital Marketing Time Warp

Performance Marketing

How performance marketers can leverage accelerated industry trends.

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How to Start Preparing for the 2021 Holiday Season Now

Performance Marketing

What performance marketers need to know about driving sales growth across multiple generations of shoppers.

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Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

Performance Marketing

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.

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Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Performance Marketing

What Gen Y and Z are doing and how performance marketers can reach them where they are.

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5 Travel Boom Trends for Performance Marketers to Watch in 2021

Travel & Transportation

As they help consumers break out of pandemic isolation, companies in the travel industry may find themselves operating in a very different environment.

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Untapped Opportunity: Putting the Power of Voice to Work

Performance Marketing

As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.

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Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments

Performance Marketing

Marketers have a whole new method for engaging and interacting with their customers in real time.

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Seeing Is Believing: Why Visual Search Works

Performance Marketing

Gen Z and millennials have embraced this way of shopping, and it's time brands did too.