Portrait of Jess Zafarris

Jess Zafarris

Jess Zafarris is the director of audience engagement at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist, and the author of the book Once Upon a Word: An Etymology Dictionary for Kids. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.

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To Find Growth on TikTok, Marketers Need to Think Granular and Niche

Platforms

It's no longer a platform brands and creators don't understand.

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Marketing Morsels: Musical Food, Reese’s University and More

Advertising

Musical food, Reese's University and more on this week's Marketing Morsels.

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Social Confidential: Slim Jim on the Power of Meat, Memes and Community

Branding

The brand's social media minds explain how a parody account led to a massive online community.

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How Mondelēz International Built TikTok’s Biggest Snack Brands

Platforms

The food giant found ways to stand out on a platform of more than a billion monthly active users.