Portrait of John Larson

John Larson

  • John Larson is the senior partner at John Larson & Company, a pioneer in the field of customer loyalty and the author of Capturing Loyalty.

    How Greeting Consumers in Stores Can Lead to a Boost in Sales and Retain a New Audience After Holidays

    Brand Marketing

    Buyers appreciate when they're personally addressed by brands.

    How to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos

    Brand Marketing

    Stores have only gotten bigger with more product stocked than ever.

    How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers


    Connecting with the most satisfied users will often yield the best results.