Portrait of Jonathan Cude

Jonathan Cude

Jonathan Cude is chief creative officer at McKinney.

cartoon that says congrats grad with a person with a graduation cap on at a table

A Note to the Graduating Class From Someone Who Saw His Fair Share of Low Points


Even dream jobs have nightmare days and even the people at the top sometimes wonder whether they have any business being in this business.

green background with a black woman doing gymnastics, a man throwing a football, a black woman playing tennis, and a woman kicking a soccer ball

Without Sports We’re Missing the Camaraderie and Hope They Usually Provide


Sports provide a platform for us to come together as communities to heal after trauma.

Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Brand Marketing

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."