Freelance writer specializing in retail, eCommerce, and related SaaS.
Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok
“Knowing that TikTok is centered around dance and humor above all, the idea of having this campaign come to life on this fresh and interactive platform was a no-brainer,” said [...]
Curated Marketplaces Are Helping Consumers Discover Sustainable Brands
Eco-conscious shoppers increasingly want to buy products from companies with sustainability built into their business models.
Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials
The brand is committed to only using eco-friendly elements in products by 2024.
Waitlisting: A Retailer’s Secret Weapon for Demand Management and Buzz Building
Selling out of a product can be both a negative and a positive.
Legacy Swimwear Brands Step Up Sustainability Efforts to Compete With DTCs
These goals can be a competitive advantage.