Portrait of Kaleigh Moore

Kaleigh Moore

Freelance writer specializing in retail, eCommerce, and related SaaS.

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Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok

Retailing

“Knowing that TikTok is centered around dance and humor above all, the idea of having this campaign come to life on this fresh and interactive platform was a no-brainer,” said [...]

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Outer Brings Drop Culture to the Furniture Space

Performance Marketing

Outer curated a one-of-a-kind user experience by taking their customers through the product innovation process and capping it off with lifestyle imagery—a powerful way to let the visitors own and [...]

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How Bedding Companies Are Marketing Better Sleep

Health and Wellness

The rest-focused category has grown in recent years..

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Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

Sustainability

Eco-conscious shoppers increasingly want to buy products from companies with sustainability built into their business models.

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Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials

Brand Marketing

The brand is committed to only using eco-friendly elements in products by 2024.

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Waitlisting: A Retailer’s Secret Weapon for Demand Management and Buzz Building

Brand Marketing

Selling out of a product can be both a negative and a positive.

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Legacy Swimwear Brands Step Up Sustainability Efforts to Compete With DTCs

Brand Marketing

These goals can be a competitive advantage.