Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling stories across social media at scale.
4 Necessary Components for Building an In-House Influencer Marketing Team
Brands that typically do this already have a strong strategy in place.
How Influencer Marketing Is Fueled by an Age-Old Social Theory
Opinion: There are five categories of adopters that an idea or product go through when the audience is gaining interest.
How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy
Opinion: Remember the "four P’s."
How Influencers and Brands Can Steer Clear of the FTC
Opinion: While it may seem like one disclosure versus another doesn’t make a difference, in the eyes of the FTC, that’s just not true.
Using Digital Influencers to Drive Shopper Marketing Strategy
Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms.
Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing
Opinion: Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.