Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a senior news writer. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.

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Americans Who Plan to Watch the Olympics Are Most Excited About Women’s Sports

Data & Insights

A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports during the games.

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With Grocery Delivery in 15 Minutes or Less, JOKR Wants to Reinvent Food Shopping

Commerce

Using local fulfillment hubs, the global startup aims to cut out the middleman.

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These Beauty Brands Are Nailing Influencer Marketing in 2021

Data & Insights

Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.

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For Bobby Bonilla Day, Mint Mobile Is Offering Its Own Very Long-Term, Financially Questionable Deal

Sports Marketing

In new creative from Ryan Reynolds' Maximum Effort, the baseball legend announces a 25-year wireless deal for $100 annually.

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Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options

Beer, Spirits & Cannabis

Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.

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Looking Ahead to 2022, SXSW Is Drawing on the Lessons of the Pandemic Years

SXSW

As organizers look to 2022, they’re figuring out what to keep and what to toss from SXSW Online.

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Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

Advertising

Reynolds will also become the chief creative officer at the new parent company.

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Food52 Launches Drinks-Focused Vertical, Driving More Commerce and Brand Partnerships

Beer, Spirits & Cannabis

Drinks52—which launches this week—houses spirits, wine, beer, nonalcoholic, coffee and tea content.

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