Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.

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How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

Retail

With huge hits to bars and restaurants, drinkers turned to the internet.

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Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year

Year in Review

The marketer doubled down on her "fast, messy, awesome" ethos in 2020.

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Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch

CPG

The drink, called Cacti, drops in March and will be available in three flavors.

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M&Ms Will Return to the Super Bowl in 2021

The Big Game

The Mars Wrigley brand took last year off.

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Smirnoff Wants You to ‘Ice’ Your Friends From Afar This Holiday Season

CPG

The brand is selling puzzles with a surprise bottle of the prank-friendly beverage.

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The Athletic’s Alex Mather on the Shutdown of Live Sports—the ‘Challenge of a Lifetime’

Publishing

The founder of the ad-free sports publication spoke at Adweek's Elevate: Publishing event.

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Pepsi’s Holiday Campaign With Desus Nice and The Kid Mero Is a Moving Tribute to Bodegas

CPG

The brand's new short film spotlights a store owner and his community.

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TurboTax Is Back in the Super Bowl for the 8th Consecutive Year

The Big Game

Parent company Intuit also renewed its official partnership with the NFL through 2022.

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The Atlantic’s Jeffrey Goldberg on Subscription Strategy, Editorial Values and Interviewing Obama

Media

The legacy magazine's editor in chief spoke at Adweek Elevate: Publishing this week.

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Meredith Digital Appoints a New President and Chief Content Officer

Leadership & Talent

The media org also announced a new National Media Group president recently.