Kathryn Lundstrom
Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.
Here’s What Brands Are Doing for Women’s History Month 2021
Initiatives highlight gender disparities, offer monetary support and celebrate inclusive womanhood.
‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists
Generation Good is a new spring campaign for its teen and adult product lines asking activists and creatives what they're hopeful about.
Captivate Brings ‘Women in Business’ Series to 12,000 Screens Across North America
It's part of the location-based digital video network's Women's History Month initiative.
SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR
Participants can attend panels, meetups and events through the platform.
Facebook News Is Expanding to Germany in May, Partnering With Major Newspapers
The platform recently pledged to invest $1 billion in news over the next 3 years.
Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring
Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.
StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity
Diversity, Equity and Inclusion
A portion of the initiative's proceeds will support activists and Black-owned businesses.
Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women’s History Month
The vodka brand's Women's History Month campaign supports a Black women-owned barre studio in D.C.
PepsiCo Wants to Make Cocktail Mixers Cool Again
Neon Zebra will be available in four flavors on March 1.
Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts
Since his first Kit Kat ad, the artist has taken a hands-on approach to partnerships.