Portrait of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for six years.

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Here’s What Brands Are Doing for Women’s History Month 2021

International Women's Day

Initiatives highlight gender disparities, offer monetary support and celebrate inclusive womanhood.

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‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists

Retailing

Generation Good is a new spring campaign for its teen and adult product lines asking activists and creatives what they're hopeful about.

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Captivate Brings ‘Women in Business’ Series to 12,000 Screens Across North America

International Women's Day

It's part of the location-based digital video network's Women's History Month initiative.

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SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR

SXSW

Participants can attend panels, meetups and events through the platform.

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Facebook News Is Expanding to Germany in May, Partnering With Major Newspapers

Media

The platform recently pledged to invest $1 billion in news over the next 3 years.

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Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

Automotive

Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.

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StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity

Diversity, Equity and Inclusion

A portion of the initiative's proceeds will support activists and Black-owned businesses.

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Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women’s History Month

International Women's Day

The vodka brand's Women's History Month campaign supports a Black women-owned barre studio in D.C.

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PepsiCo Wants to Make Cocktail Mixers Cool Again

Beer, Spirits & Cannabis

Neon Zebra will be available in four flavors on March 1.

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Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts

Challenger Brands

Since his first Kit Kat ad, the artist has taken a hands-on approach to partnerships.