Kathryn Lundstrom
Kathryn Lundstrom is a reporter covering breaking news. Before joining Adweek, she wrote about politics for The Daily DONUT, analyzed policy at the Texas Capitol, worked as a fellow for The Texas Tribune and checked facts at Sports Illustrated. She holds an M.A. in journalism and a master of global policy studies from the University of Texas at Austin and got her B.A. in international studies from the University of Wisconsin-Madison. Originally from Minnesota, she’s lived in Austin, Texas, for five years and still hasn’t met McConaughey.
Buffalo Wild Wings Announces New CMO Pick
Rita Patel, currently vp of brand management at Target, will assume the role in September.
Peroni Creates Beer-Flavored Gelato for Beer Day (and It’s Free!)
The Molson Coors-owned brand partnered with Il Laboratorio del Gelato on the frozen creation.
On Beer Day, New Belgium Sends Climate Change Warning With Price Spike
Fat Tire Amber Ale is the nation's first carbon-neutral beer brand.
Blue Bunny’s Ice Cream Truck Turns Your Driveway Into a Movie Theater
The brand's ice cream truck is outfitted with a giant movie screen and comes with frozen treats.
WWE Appoints New President and Chief Revenue Officer
Nick Khan joins following the January departures of George Barrios and Michelle Wilson.
MilkPEP Revives Iconic ‘Got Milk?’ Slogan for a New Generation
Brand Marketing
Olympian Katie Ledecky kicked off a new #GotMilkChallenge by swimming across the pool with a glass of chocolate milk on her head.
Verizon’s CMO on 5G, Back-to-School and the Pandemic-Era Trends Here to Stay
Brand Marketing
This October, Diego Scotti will mark 6 years at the tech company.
Discovery Channel Announces Sponsors for Shark Week 2020
TV / Video
This marks the network's 32nd summer offering a whole week of sea predator-themed programming.
Dwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFL
The acquisition is expected to close by the end of the month, pending bankruptcy court approval.
Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?
Brand Marketing
The hard seltzer category's not likely to stop growing any time soon.
Here’s Where US Data Privacy Regulation Is Headed
New York's chief deputy attorney general for economic justice on what comes next.
Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust
At Adweek’s NexTech 2020 Virtual Summit, industry experts discussed the importance of ethics in tech.
Natural Light Built a Dorm Room for One Student to Escape Their Parents’ House
The tiny house is decked out with branded swag, a TV, gaming system, A/C and a mini fridge.
How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up
Brand Marketing
Complexity is the name of the game in programmatic advertising, but that can be used to a competitive advantage.
Budweiser Joins the Sober Movement With a New Alcohol-Free Beer
The brand partnered with Dwyane Wade to create the product.
