Katie Keating is co-founder and co-CCO of Fancy.
An Ideal Super Bowl Would Show Women as They Actually Are
For too long the Super Bowl has been so heavily male-dominated that we need a more of a female perspective.
5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities
Campaigns often don’t show everyday women or reversed gender roles.
This Mother’s Day Make Me an Ad That Actually Speaks to Me
Stop showing unrealistic depictions of motherhood.
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To
Imagine how buying would increase if they were actually targeted by campaigns?