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Katie Keating

  • Katie Keating is co-founder and co-CCO of Fancy.


    This is a Profile

    An Ideal Super Bowl Would Show Women as They Actually Are

    The Big Game

    For too long the Super Bowl has been so heavily male-dominated that we need a more of a female perspective.

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    5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

    Voice

    Campaigns often don’t show everyday women or reversed gender roles.

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    This Mother’s Day Make Me an Ad That Actually Speaks to Me

    Brand Marketing

    Stop showing unrealistic depictions of motherhood.

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    Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To

    Agencies

    Imagine how buying would increase if they were actually targeted by campaigns?