Portrait of Katie Keating

Katie Keating

Katie Keating is co-founder and co-CCO of Fancy.

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An Ideal Super Bowl Would Show Women as They Actually Are

The Big Game

For too long the Super Bowl has been so heavily male-dominated that we need a more of a female perspective.

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5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Voice

Campaigns often don’t show everyday women or reversed gender roles.

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This Mother’s Day Make Me an Ad That Actually Speaks to Me

Brand Marketing

Stop showing unrealistic depictions of motherhood.

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Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To

Agencies

Imagine how buying would increase if they were actually targeted by campaigns?