Portrait of Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

With an Eye Toward Global Expansion, Bumble Brings on a New VP of Partnerships

Brand Marketing

Michele Tobin joins the Bumble team from Grindr.

Why This Telemedicine Company Won’t Be Using Pretty Packaging and Posed Models to Sell Birth Control

Brand Marketing

Nurx launches a new look to help boost its customer base.

Samsung’s Marketing Chief Officer Marc Mathieu Leaves Company After Nearly 4 Years

Brand Marketing

He's credited with helping the brand through its exploding battery crisis.

Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More


Adweek is looking back at some of the most storied women in the industry, including Carol H. Williams in this video, in honor of Women's History Month.

Here’s How These 12 Brands Are Celebrating International Women’s Day in 2019

Brand Marketing

Supporting and championing ladies through art, skywriting and advertising.

Dove Chocolate Is Building a Safe, Secure Marketplace for Women in West Africa

Brand Marketing

It's part of the brand's celebration of International Women's Day.

What Does It Take to Be a Meaningful Brand in 2019?

Brand Marketing

Havas Media's study shares tips and the top 10 globally.

Chobani Is Dropping a Colorful Clothing Line for Its Kids Yogurt Brand

Brand Marketing

It's using merchandise to elevate a newly launched product.

As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend

Brand Marketing

What landmines marketers need to avoid to prosper

What Weight Watchers’ Bleak Outlook for 2019 Signals About the Old-School Diet Brand’s Future

Brand Marketing

Some experts suggest WW may have pivoted too much and too dramatically.

Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients

Brand Marketing

Related Google searches shot up after the brand's Super Bowl spot aired.

Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court

Brand Marketing

Shares were down roughly 1 percent this morning.

Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

Brand Marketing

The luxury fashion brand showed the piece during its London Fashion Week show.

Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients

Brand Marketing

Ethos Chocolate hopes to educate consumers on the benefits of GMO farming.

What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures

Challenger Brands

Jopwell's co-founder and CEO shares some best practices for companies to improve on inclusivity.