Kay Hsu, Global Creative Lead, Instagram

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    The Rise of Stories

    Every brand also has Stories to tell. The growing importance of Instagram and Facebook’s Stories format for mobile-driven storytelling – for consumers and brands alike – has made it a crucial channel for delivering messages in new and innovative ways.

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    The World’s Most Creative People Show You How to Master Vertical Video

    Instagram challenged some of its most creative storytellers to experiment with vertical video. Here's what they found.