Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is Adweek’s streaming editor, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements

Brands still want to reach audiences through Hulu and Netflix.

Netflix Greenlights a Fourth Season of Stranger Things

The Duffer brothers, who created the series, will remain at Netflix in a multiyear film and series deal.

For Pluto TV, the Streaming Wars Will Be Great for Business

CEO Tom Ryan said his AVOD service will be 'complementary' to SVOD offerings.

Royal Caribbean Goes Dark to Launch NBCU’s ‘Must-Hear TV’ Ad Format

The spot, featuring 4 seconds of audio over a black screen, debuts tonight.

Comscore Pays $5 Million to Settle Securities Fraud Charges

SEC began investigating the measurement firm and its former CEO this year.

NCC Media Rebrands as Ampersand, Streamlines Addressable TV Efforts

Company is pushing into more audience-based offerings.

Hulu’s Pause Ads Move Out of Beta, With More New Formats in the Works

Next up for the streaming service are binge ads, with a "transactional" rollout planned for 2020.

Streaming Services Dominated the Emmys—in Both Awards and Ads

Amazon's Fleabag won four trophies, including outstanding comedy series.

Even Tinder Is Getting Into the Original Content Business With Swipe Night

The interactive weekly series will let Tinder users make choices about the direction of the story and the choices of the characters.

Peacock, the Name of NBCUniversal’s Streaming Service, Stands Out—for Better or Worse

'It’s unlike anything else that is out there now.'