Portrait of Ken Archer

Ken Archer

Ken Archer is a long-time ad-tech executive currently serving as vice president at brand intelligence and ad-measurement firm Survata. Prior to Survata, Ken was head of product at Quantcast and was chief data officer at Thunder after the ad-tech company he founded, Adacus, was acquired.

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Lower Ad Fraud Will Be Achieved Once Increased Incrementality Takes Place


Ad tech needs to rely less on attribution.