Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.

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Mental Health Campaign Gives 2020 a Big Middle Finger

AdFreak

People air their grievances with the year by telling 2020 "F**k You."

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Budweiser Wants to Put Your Dog’s Picture on a Can This Holiday Season

AdFreak

The contest with social channel WeRateDogs is bringing cheer with custom brew labels.

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Gerety Awards Refreshes Brand and Website to Reinforce its Purpose

Awards & Recognition

The design better represents the diamond at the center of the awards’ founding—named after copywriter Frances Gerety, who crafted the slogan “A Diamond is Forever” in 1948.

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VMLY&R Boosts Creative Team With New CCO Appointments

Leadership & Talent

Allison Pierce and Mel Routhier lead creative for Intel and Walgreens respectively.

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How Harmon Brothers Created a $100,000 Campaign for Its ‘Poop to Gold’ Contest Winner

Creative Disruption

Agency pulls back the curtain on how it made the latest social campaign for the winner of its giveaway.

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Ogilvy Appoints Global Chief People Officer and Financial Officer

Agencies

Stacey Ryan-Cornelius joins from Geometry, while Jag Dhanji has been elevated from her role as EMEA chief talent officer.

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Tim Hortons Wishes Happy Holidays With Message of Diversity and Inclusion

Diversity, Equity and Inclusion

Canada is a country full of people of diverse backgrounds and ethnicities, a fact that serves as the centerpiece of the Tim Hortons holiday ad, “Snowpeople.” The 60-second spot shows [...]

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Google’s Year in Search Powerfully Shows How 2020 Was When the World Asked ‘Why?’

Year in Review

Google’s annual look back, the 2020 Year in Search, is starkly different than in years past—just as 2020 has been for everyone. The global campaign, which launches with a 3-minute [...]

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Cox Communications Pays Tribute to Nurses by Connecting Them With Family

AdFreak

Telecom company delivers home-cooked meals and video calls.