Lauren Johnson
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.
How to Land a Job at an Ad-Tech Firm
Performance Marketing
The Trade Desk's Tammy Tolgo helps recent college grads get in the door.
With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Performance Marketing
The widespread rollout should increase connection speeds by up to 10 times.
Foursquare’s New In-House Agency Will Crank Out Location-Based Mobile Creative for Brands
Performance Marketing
Sixteen by Foursquare aims to blend art and science.
Spotify’s New Free Streaming App Could Give Advertisers Better Targeting and More Insights
Performance Marketing
The redesigned version includes personalization and data-saving features.
How Frontier Communications Added $4 Million in Revenue With Direct Mail
Performance Marketing
The telecommunications company is doubling down on data.
Dow Jones Media Group Is Experimenting With a Blockchain Platform That Wants to Wipe Out the Ad-Tech Industry
Performance Marketing
Brave browser will reward readers for engaging with content
The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce
Performance Marketing
Digital brands have been effective at understanding and messaging their consumers.
Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing
Performance Marketing
Brand goes all-in on third-party stats.
These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR
Performance Marketing
A new consortium for Europe’s upcoming regulation.
How One Location-Based Data Firm Is Preparing for GDPR
Performance Marketing
European-collected stats are getting wiped and rebuilt.