Lisa Lacy is Adweek's Commerce Editor where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ and Search Engine Watch. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.
Jungle Scout Adds Support for Amazon Advertising With $110 Million in Growth Capital
The financing will also fuel expansion to Walmart.
Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery
The move more than doubles Instacart's valuation to $39 billion.
What’s in a Brand Name? In 2021 America, It Depends Who You Ask
Language and meaning in an era of polarization and rebrands.
Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’
Cookshop is adding episodes, functionality and product integrations.
Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped
The spot will be unpaused following the resolution of the case.
Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?
Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity.