Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ and Search Engine Watch. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

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Amazon Gives Coming 2 America the Royal Treatment

Streaming & OTT

Amazon's Prime Video is working with Amazon’s transportation unit to ensure customers across the country know Coming 2 America arrives today.

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Inside Target’s $4 Billion Makeover


Target plans to invest about $4 billion annually in new stores, remodels and fulfillment services.

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Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery


The move more than doubles Instacart's valuation to $39 billion.

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Walmart Makes a Bigger Play for Brand Ad Budgets

Ad Tech

Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.

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What’s in a Brand Name? In 2021 America, It Depends Who You Ask


Language and meaning in an era of polarization and rebrands.

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Mr. and Mrs. Potato Head Are Going Gender Neutral

Diversity, Equity and Inclusion

Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as “Potato Head.”

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Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’


Cookshop is adding episodes, functionality and product integrations.

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Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The Big Game

The spot will be unpaused following the resolution of the case.

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Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?


Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity.