Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.
Livestreaming Will Take Retail By Storm in 2021
And four other predictions about the future of commerce in the coming year.
Ecommerce Was By Far the Biggest Retail Trend of 2020
Plus, three other themes that defined shopping this year.
Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke
The singer is never gonna give up healthy snacks in this New Year’s campaign.
Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020
Rick Astley is back, and has a song only for TikTok.
Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok
Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the [...]
Cleveland and Washington Are the Future of Sports Branding
The teams are part of a year of major mascot rebrands.
What’s Next for Shopify, the Other Giant of US Ecommerce
It has built a reputation as something of the anti-Amazon.
This MIT Ph.D. Optimizes Media for Alibaba and Beyond Meat
She went from studying science at school to applying data science at work.
Women Are Stuck in Mid-Level Roles. Here’s How Corporate America Can Support Them
The pandemic has reshaped work in women's favor, but there's more to be done
Walmart Is Dropping Its $35 Order Minimum for Walmart+ Members
Retail analysts criticized the threshold upon launch.