Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

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Livestreaming Will Take Retail By Storm in 2021

Retail

And four other predictions about the future of commerce in the coming year.

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Ecommerce Was By Far the Biggest Retail Trend of 2020

Retail

Plus, three other themes that defined shopping this year.

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Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke

CPG

The singer is never gonna give up healthy snacks in this New Year’s campaign.

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Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020

Influencers

Rick Astley is back, and has a song only for TikTok.

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Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok

Retail

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the [...]

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Cleveland and Washington Are the Future of Sports Branding

Sports Marketing

The teams are part of a year of major mascot rebrands.

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What’s Next for Shopify, the Other Giant of US Ecommerce

Performance Marketing

It has built a reputation as something of the anti-Amazon.

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This MIT Ph.D. Optimizes Media for Alibaba and Beyond Meat

Leadership & Talent

She went from studying science at school to applying data science at work.

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Women Are Stuck in Mid-Level Roles. Here’s How Corporate America Can Support Them

Trailblazers

The pandemic has reshaped work in women's favor, but there's more to be done

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Walmart Is Dropping Its $35 Order Minimum for Walmart+ Members

Retail

Retail analysts criticized the threshold upon launch.