Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ and Search Engine Watch. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.

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As Washington Renounces Native American Imagery, Pressure Continues on Remaining Teams

Sports Marketing

One year later, the NFL team is moving closer to a new brand identity.

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Back-to-School Spend Is Projected to Hit a New High

B-to-C

Back-to-school shopping is expected to reach $32.5 billion this year—a 16% increase from 2020.

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Tracee Ellis Ross Is on a ‘Juicy and Joyful’ Journey to Celebrate Authentic Beauty

Women Trailblazers

The Black-ish star and daughter of Motown royalty has forged her own path.

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5 Things Brands Need to Know About Finding the Right Retail Media Network

Ecommerce

It’s not as simple as allocating big budgets to big retailers.

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As Jeff Bezos Steps Down as Amazon CEO, These Four Industries Will Bear His Mark Forever

Amazon

"The greatest business success story of the past 100 years"

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Walmart Teams up With Ibotta for Retailer-Specific Rebates

Ecommerce

The shopping rewards can be redeemed on the website and app.

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Can Retailers Keep Up With the Prime Day Juggernaut?

Amazon

Semiannual shopping blowouts may not be sustainable.

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Prime Day Boosts Ad Spend on Other Retail Media Networks

Amazon

The event spurs more than just copycat sales.

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Forgot How to Make Small Talk? Alexa Can Help

Voice Interaction

A week before Prime Day, Amazon has equipped Alexa-enabled devices to support customers easing back into social gatherings.