Lizz Kannenberg is the director of content at Sprout Social.
3 Ways to Break Through the Social Noise and Shape a Strategy That Resonates With Audiences
It leads to an increase in consumer loyalty.
For Maximum Influencer Impact, You Might Need to Think Small
Opinion: Make it easy for the people who already love your brand to recommend it.
Pound-Sign Politics: What Government Agencies Can Learn From Hashtag Activism
Opinion: While current political conditions have raised Twitter’s visibility in this capacity, the idea that the social platform could be used to spark social movements first emerged in 2011 with [...]
More Than a Pretty Picture: Demystifying Instagram Engagement for Brands
Opinion: Let’s talk about Instagram for a second. With more than 600 million monthly active users who like posts an average of 4.2 billion times every day, you know it’s [...]