Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation.

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Hey Google! So, What’s Next for Publishers?

Publishing

Market dominance leaves few alternatives.

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Hey Google! So, What’s Next for Ad Tech?

Ad Tech

The biggest company in advertising just issued a statement raising more questions than it has answers.

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Google Just Dropped Another Privacy Bomb on Independent Ad Tech

Ad Tech

Alternatives like email-based identifiers "aren't a sustainable long-term investment."

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South China Morning Post’s Digital Revenue Fell 25% After Leaving the Open Exchange 

Publishing

After withdrawing from the programmatic open marketplace in Asia at the start of 2021, a quarter of SCMP's digital revenue disappeared overnight.

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As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

Challenger Brands

DC, Netflix, Marvel, Nike and Gucci are all building these digital experiences.

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Facebook Restores Access to News in Australia in Deal With Government

Publishing

During the blackout, publisher traffic dropped.

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Here’s Why Media SPACs Are So Hot Right Now

Publishing

Luma Partners' ecosystem counts 250—34 of which have completed a merger.

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‘It Could Backfire’: Ramifications of Facebook’s News Blackout and Google’s Dealmaking

Platforms

The conflict over news in Australia is a blow for media companies.

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Rocket Mortgage Snags the First and Second Spots in USA Today Ad Meter Rankings

The Big Game

The winning Super Bowl ad, according to the USA Today Ad Meter, is Rocket Mortgage’s “Certain Is Better” featuring Tracy Morgan, Dave Bautista and Liza Koshy.