Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation.

Alt Image Text

Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace

Publishing

Female-focused Stylist is the latest publisher retreating from the open marketplace, which accounted for 5% of its revenues when it ceased trading there last month. As the fashion, beauty and [...]

Alt Image Text

‘Generation Alpha’: Publishers Leaned Into Youth-Focused Media in 2020

Media

Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The [...]

Alt Image Text

Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times

Media

Investment in podcasting and talent attracts brands like Chanel.

Alt Image Text

Adweek Exclusive: Publishers Predict Revenue Growth in 2021

Digital

Despite a flooded market and commoditization concerns, media companies will continue to embrace virtual events for their higher margin, lower cost base, greater reach and easier ability to draw in [...]

Alt Image Text

Concerns Mount Over Google’s Privacy Proposals

Ad Tech & Mar Tech

One the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?

Alt Image Text

‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers

Publishing

Brand health studies are driving revenue growth for the media firm.

Alt Image Text

Time for Kids Racks Up 63,000 Subscribers in 4 Months

Publishing

Time's youth-focused title is nearly profitable.

Alt Image Text

A Year After Launch, The Financial Times’ Consultancy Is Booming

Publishing

The Financial Times is selling its subscription-building prowess to publishers and other companies. These efforts have turned into a multimillion-dollar business after its first year. Called FT Strategies, the separate [...]

Alt Image Text

‘Shrinkage Seems Inevitable’ in BuzzFeed and HuffPost Deal

Publishing

One analyst called the acquisition a "defensive horizontal merger."

Alt Image Text

Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021

Publishing

Media companies need to be flexible without leaving themselves financially vulnerable.