Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace
Female-focused Stylist is the latest publisher retreating from the open marketplace, which accounted for 5% of its revenues when it ceased trading there last month. As the fashion, beauty and [...]
‘Generation Alpha’: Publishers Leaned Into Youth-Focused Media in 2020
Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The [...]
Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times
Investment in podcasting and talent attracts brands like Chanel.
Adweek Exclusive: Publishers Predict Revenue Growth in 2021
Despite a flooded market and commoditization concerns, media companies will continue to embrace virtual events for their higher margin, lower cost base, greater reach and easier ability to draw in [...]
‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers
Brand health studies are driving revenue growth for the media firm.
Time for Kids Racks Up 63,000 Subscribers in 4 Months
Time's youth-focused title is nearly profitable.
A Year After Launch, The Financial Times’ Consultancy Is Booming
The Financial Times is selling its subscription-building prowess to publishers and other companies. These efforts have turned into a multimillion-dollar business after its first year. Called FT Strategies, the separate [...]
‘Shrinkage Seems Inevitable’ in BuzzFeed and HuffPost Deal
One analyst called the acquisition a "defensive horizontal merger."
Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021
Media companies need to be flexible without leaving themselves financially vulnerable.