Lucinda Southern
Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation.
Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace
Female-focused Stylist is the latest publisher retreating from the open marketplace, which accounted for 5% of its revenues when it ceased trading there last month. As the fashion, beauty and [...]
‘Generation Alpha’: Publishers Leaned Into Youth-Focused Media in 2020
Media
Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The [...]
Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times
Media
Investment in podcasting and talent attracts brands like Chanel.
Adweek Exclusive: Publishers Predict Revenue Growth in 2021
Digital
Despite a flooded market and commoditization concerns, media companies will continue to embrace virtual events for their higher margin, lower cost base, greater reach and easier ability to draw in [...]
Concerns Mount Over Google’s Privacy Proposals
One the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?
‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers
Brand health studies are driving revenue growth for the media firm.
Time for Kids Racks Up 63,000 Subscribers in 4 Months
Time's youth-focused title is nearly profitable.
A Year After Launch, The Financial Times’ Consultancy Is Booming
The Financial Times is selling its subscription-building prowess to publishers and other companies. These efforts have turned into a multimillion-dollar business after its first year. Called FT Strategies, the separate [...]
‘Shrinkage Seems Inevitable’ in BuzzFeed and HuffPost Deal
One analyst called the acquisition a "defensive horizontal merger."
Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021
Media companies need to be flexible without leaving themselves financially vulnerable.