Portrait of Luz Corona

Luz Corona

Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.

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The 12 Marketing Books of Christmas

General

We asked renowned marketer and founder of the now infamous Marketing Book Club (now up to 1600+ members on LinkedIn), Musa Tariq, for his take on must-read books for today’s marketers.

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How This AmEx Brand Engagement Exec Keeps Paving a Positive Way Forward for Small Business

General

Early on in his career, Walter Frye, Vice President of Global Brand Engagement & Design at American Express, made a commitment to himself to only take on roles that excited him to go to work [...]

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Brand Leaders Share 4 Pandemic Pivots Sticking Around in 2021

Tips for Success

From elevating community to being in lockstep with culture to why flexibility is no longer an option.

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8 Powerhouse CMOs Discuss the Business of Marketing

Brand Marketing

Chief Marketers from Facebook, GE, SAP, Lowe’s, Mastercard and more discuss the Business of Marketing.

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How Three Female Founders Found Success Amid Struggles for Funding and Support

Trailblazers

Three entrepreneurs share key advice and tough lessons learned from starting their own businesses.

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Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way

Women Trailblazers

The CEO of creative agency, Colle McVoy, shares powerful life and health lessons she learned on her way to the top.

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Three of the Most Powerful Women in Sports Say It’s All About the Fan

Sports Marketing

Adweek Chief Community Officer, Nadine Dietz, sat down with Kate Jhaveri, EVP and CMO at the NBA, Heidi Browning, Senior Executive VP and CMO of the NHL, and Barbara McHugh, [...]

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How Perseverance—and the Yellow Pages—Launched Margaret Johnson’s Award-winning Career

Women Trailblazers

It took a summer college course in advertising and a torn-out page from a phone book to kick start the successful career of Margaret Johnson, Chief Creative Officer at GS&P.

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Head of Diversity at McCann Attributes Career Success to Motherhood and Mentorships

Women Trailblazers

Singleton Beato knows a thing or two about hard work. She paid her way through undergrad and graduate school out of her own pocket all while having a full course [...]

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How to Avoid Just ‘Checking the Box’ on Disability Inclusivity in the Workplace

Brand Marketing

Following the Disability Inclusion Summit, panelists respond to the advertising community’s most pressing questions around hiring and maintaining candidates from the disability community.