Portrait of Luz Corona

Luz Corona

Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.

Alt Image Text

8 Salary Negotiation Tips Based on Trailblazers’ Real-Life Experiences

Women Trailblazers

Women Leaders from Verizon, Twitter, and Bayer and more advise on how to build a strong case for higher pay.

Alt Image Text

From the NFL to Esports, Johanna Faries Is Trailblazing a League of Her Own

Women Trailblazers

Johanna Faries attributes success to support systems and working to make her ancestors proud.

Alt Image Text

Why Walt Disney’s President of Sales Is on The Career Journey of a Lifetime

Women Trailblazers

Rita Ferro credits success to loving what she does, family advice, and cheerleaders at work.

Alt Image Text

7 Ways to Provide Allyship to the Asian American Community

Diversity, Equity and Inclusion

Asian American leaders weigh in on how we can all use our voices and take action at Adweek’s recent DEI Community Town Hall

Alt Image Text

WW Chief Brand Officer On Why Taking Career Steps Back Is a Good Thing

Women Trailblazers

Gail Tifford on her career journey, her superpower of emotion, and advice for stereotyping in the workplace.

Alt Image Text

Walmart’s Janey Whiteside Discusses Marketing as an Investment, Not Just Spend

Business of Marketing

The Chief Customer Officer makes decisions based on one simple question – what's in it for the customer?

Alt Image Text

Eli Lilly’s Chief Media Officer on ‘Gaining Strength As You Go’

Women Trailblazers

Lina Polimeni shares successes and lessons learned since moving to the U.S. 20 years ago for greater opportunity.

Alt Image Text

Outlook Masterclass: Leveraging Data to Optimize the Omnichannel Experience

Inside the Brand

How do you use the right data mix to improve the modern omnichannel experience, while keeping consumer trust at the forefront?

Alt Image Text

Outlook Masterclass: Agility Over Speed

Inside the Brand

How these leaders leaned into real-time insights, consumer needs and innovation to drive truly nimble marketing.

Alt Image Text

Verizon Chief Diversity Officer on Her Unique Role to Shape the Future

Inside the Brand

Magda Yrizarry believes the power of technology can catalyze change the world needs.