Portrait of Marcus Collins

Marcus Collins

Adweek Academic Council member Marcus Collins is a marketing professor at the Ross School of Business, University of Michigan and the former Chief Consumer Connections Office at Doner.

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We Must Redefine—and Deepen Our Sense of—Culture

Voice

Therefore, as marketers we have to deepen our concept of culture beyond the colloquial if we are to fully harness the power of culture and its influence on the products [...]