Experiential Marketing and Social Media: A Killer Combo That Brands Aren’t Doing Right
Consumers want to interact and get to know the face behind the mask.
Your Company’s Tone on Social Media Matters More Than You Think
Consumer perception further impacts trust.
Smart Brands Integrate, Spot Trends and Tell Stories on Social
It takes more than a crack development team and a robust product to be revolutionary.
Pairing Declared Data With Social Sentiment for Marketing Mastery
Consumers opt to provide the insights or information requested.
3 Ways to Make Your Marketing More Customer-Focused
Opinion: Here’s what “customer orientation” really means.
How Social Media Can Help Your Startup Grow
Opinion: To increase your audience, go where the people are.
4 Ways to Use Social to Enhance Your Integrated Marketing Campaign
Many platforms tell one compelling story.
How Social Media Actually Boosts Efficiency in an Office Environment
Employees who take quick breaks can decrease stress and increase morale.
Have We Underestimated the Power of the Hashtag?
They have sometimes been considered dorky or, worse, spammy.
Why Your Multichannel Approach Isn’t Working (And How to Fix It)
Opinion: The people handling each segment belong to separate entities.