Matt Smith Opinion Contributor @mattfromlaterMatt Smith is the founder of Later, an Instagram marketing platform that visually plans and schedules Instagram posts. Prior to Later, Smith founded several startups, including Thinkific, an online course platform. Voice How Instagram Analytics Can Help Boost ROI in 2019 Understanding the algorithm is key. Social Pro Daily Why It’s Time to Update Your Instagram Hashtag Strategy Opinion: Marketers need to adjust their tactics for the new algorithm. Social Pro Daily 5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm Opinion: Modify your strategy based on seven key factors. Social Pro Daily How to Find the Most Impactful Micro-Influencer Opinion: Marketers who let follower counts cloud their judgment may miss opportunities. Social Pro Daily Why You Shouldn’t Buy Instagram Followers From Vending Machines Opinion: Some companies have gone so far as to set up vending machines in Russia, where users can buy fake likes and followers on the spot.