Portrait of Matt Smith

Matt Smith

Matt Smith is the founder of Later, an Instagram marketing platform that visually plans and schedules Instagram posts. Prior to Later, Smith founded several startups, including Thinkific, an online course platform.

How Instagram Analytics Can Help Boost ROI in 2019


Understanding the algorithm is key.

Why It’s Time to Update Your Instagram Hashtag Strategy


Opinion: Marketers need to adjust their tactics for the new algorithm.

5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm


Opinion: Modify your strategy based on seven key factors.

How to Find the Most Impactful Micro-Influencer


Opinion: Marketers who let follower counts cloud their judgment may miss opportunities.

Why You Shouldn’t Buy Instagram Followers From Vending Machines


Opinion: Some companies have gone so far as to set up vending machines in Russia, where users can buy fake likes and followers on the spot.