Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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“What Were They Thinking?” Finds a New Home in BRAND United

Performance Marketing

Last week I shared the news of the four-year anniversary of "What Were They Thinking?" and asked "What's next?" Well, I'm happy to announce that we just recently refreshed BRAND [...]

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WWTT? 4 Years of Reviewing Marketing Campaigns

Performance Marketing

It's another revolution around the sun, and I have spent another year looking at marketing campaigns, talking about what I think works really well, and the things that are less [...]

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Forrester’s Global Head of Events on Shifting from In-Person Summit to Paid Virtual Event

Publishing

The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel events, postpone until it's safer to gather again, or make their events virtual. [...]

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WWTT? Barefoot Wine Pivots Summer Campaign to Be ‘Pandemic Appropriate’

Performance Marketing

Many marketers have had to scramble due to COVID-19 wrecking current and future campaign plans. For Barefoot Wine, which had debuted new Barefoot Hard Seltzers and Barefoot Spritzer cans in [...]

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WWTT? La-Z-Boy Campaign Offers Comfort and Thanks to Healthcare Workers

Performance Marketing

If you're a bit of a YouTube watcher, or a fan of The Office, you may have heard about "Some Good News," hosted by John Krasinski. So in that vein, [...]

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WWTT? You Can Attend a Virtual Dog Adoption Interview, Thanks to Pedigree

Performance Marketing

If you're looking for a furry best friend, stay at home orders don't have to keep you from finding them, thanks to Pedigree. The brand, best known for its dog [...]

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WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico

Performance Marketing

It's not a question that COVID-19 has devastated multiple industries, but maybe one of the hardest hit has been travel and hospitality. While it might be hard to answer the [...]

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WWTT? Coors Light’s New Campaign Calls It Like It Is — Times Are ‘Sucky’

Performance Marketing

Marketers have seen, and used, every available euphemism for COVID-19 in marketing messages. "Pandemic," "crisis," "uncertain times," and "the new normal" are all accurate, but it's beginning to sound a [...]

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WWTT? Yeti+ Launches for Earth Day, Offers Unique ‘Streaming’ Content

Performance Marketing

This past Wednesday was the 50th anniversary of Earth Day. Despite dealing with a pandemic and quarantines, a number of brands put out campaigns to celebrate the environment, including Yeti's [...]

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WWTT? Draper James’ Free Dress for Teachers Giveaway Debacle

Performance Marketing

Sometimes well-intentioned plans can land a brand in hot water with customers and prospects, especially when there is a fail regarding the plan's execution. Such is the case of Reese [...]