Mikko Matikka is a marketing and content manager at Audiodraft, a global audio branding service, where he writes about the world of audio branding and how every brand generates a sound. He is a content producer by day and a drummer by night.
How Brands Leveraged Audio Marketing in Super Bowl Spots
Brands chose to use audio marketing in different ways, which will affect consumers' decisions.
Audio Do’s and Don’ts Learned From This Year’s Cannes Lions
Opinion: Sound can connect us emotionally to a campaign.
How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy
Music played in-store can help increase sales and customer retention.
Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front
They're the types of ads that make you stop and enjoy the listening.
4 Steps for Developing an Audio Strategy That Captures Consumer Interest
Popularity on mobile has pushed for improved quality.
5 Tips for Integrating Audio Into a Marketing Strategy
Sound is an integral part of an experience that is often overlooked by brands.
How Music Can Foster an Emotional Connection Between Brands and Audiences
Lessons learned from Cannes winners based on their use (or lack) of sound in ads.