Portrait of Mikko Matikka

Mikko Matikka

Mikko Matikka is a marketing and content manager at Audiodraft, a global audio branding service, where he writes about the world of audio branding and how every brand generates a sound. He is a content producer by day and a drummer by night.

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How Brands Leveraged Audio Marketing in Super Bowl Spots

The Big Game

Brands chose to use audio marketing in different ways, which will affect consumers' decisions.

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What We Can Expect From Audio Marketing in 2020

Voice

The sonic elements in your ad must be designed with similar vigilance and intent as the visuals.

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Audio Do’s and Don’ts Learned From This Year’s Cannes Lions

Cannes Lions

Opinion: Sound can connect us emotionally to a campaign.

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3 Steps for Creating a Successful Branded Podcast

Voice

It will help establish your brand as a thought leader.

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How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy

Brand Marketing

Music played in-store can help increase sales and customer retention.

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Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

Brand Marketing

They're the types of ads that make you stop and enjoy the listening.

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4 Steps for Developing an Audio Strategy That Captures Consumer Interest

Performance Marketing

Popularity on mobile has pushed for improved quality.

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5 Tips for Integrating Audio Into a Marketing Strategy

Brand Marketing

Sound is an integral part of an experience that is often overlooked by brands.

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How Music Can Foster an Emotional Connection Between Brands and Audiences

Creativity

Lessons learned from Cannes winners based on their use (or lack) of sound in ads.