Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion within the ad industry and the Super Bowl for The Drum. Minda has a M.A. in Journalism, from the Craig Newmark Graduate School of Journalism at CUNY and a B.A. in Political Science from Penn State.

5 Foreign-Born Agency Creatives on the Many Difficulties of the Immigration Process

From the designer who's also a Dreamer to a Canadian copywriter who simply gave up.

R/GA Promotes Jess Greenwood to Global Chief Marketing Officer

She previously led strategy for the agency’s U.S. offices.

Spotify Held an Exclusive Concert for Listeners of a New Orleans Playlist

The private event was part of a tourism campaign for the city.

A Trapped Butterfly Is an Eerie Metaphor for Journalism in The Guardian’s New Ad

The effort is part of the publisher's push to reach 2 million paying supporters by 2022.

Presenting the Adweek 100: Fastest Growing Agencies

Our first annual global ranking proves that fresh thinking and fearless risk taking can really add up.

Wunderman Thompson Retains Creative Duties for Marine Corps

WPP agency will provide marketing and advertising support for recruiting efforts.

Wieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change Initiatives

The shop is closing for the Global Climate Strike on Sept. 20.

GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

Disney, Google and Twitter are among the tech and publishing giants joining the alliance.

AccuWeather Taps Huge to Handle Digital Initiatives

The agency is creating a new app for the weather forecaster.

Culturally Relevant Ads Drive Brand Growth, ANA Study Finds

The Association of National Advertisers study marks the launch of the trade body’s #SeeAll movement.