Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.
At 93 Years Old, Ginny Bahr Retires From Wunderman Thompson
She started at the agency in 1951, when it was still known as J. Walter Thompson.
As Agencies Grapple With DEI, Some Lean Into Learning and Mentoring Initiatives
In a year that’s gone virtual, shops are coming up with ways to share skills and advice with underrepresented students and creatives.
Burger King’s Moldy Whopper Adds Grand Prix Wins at Epica Awards to Its Banner Year
The campaign won top honors in three categories.
Omnicom Appoints Emily Graham as Chief Equity and Impact Officer
Succeeding Tiffany R. Warren in the role, she joins from PR firm FleishmanHillard.
Media Agency m/SIX Hires Belinda Smith as Americas CEO
She was previously a client of the WPP-backed network.
Giant Spoon Hires Film Producer Kenny Mac to Run Diverse Marketing Practice
The strategy-driven offering will aim to take multicultural messaging out of silos.