Portrait of Minda Smiley

Minda Smiley

Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.

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MDC Partners Takes Q4 Organic Revenue Hit

Media

It pinned the drop on reduced spending from clients spurred by Covid-19.

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This Site Is Dedicated to All Things Black Wellness

Creative

It includes products, tutorials, workouts and more.

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Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters

Agencies

His 10-person team handled roughly $70 million worth of ads focused on the African American electorate.

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Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad

Diversity, Equity and Inclusion

A campaign featuring a Black baby increased sales for the retailer.

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R/GA Chooses Shannon Washington and Erin Lynch to Lead New York Creative Department

Leadership & Talent

Their appointments come as the agency strives to reinvent itself.

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Profiles in Black Creativity: Jetta Bates Vasilatos Shares Story of Gullah Geechee Culture

Leadership & Talent

A documentary she worked on explored a little-known piece of American history