Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.
Profiles in Black Creativity: Derek Walker Creates Powerful NAACP Ad
The campaign led to a pivotal moment in his career.
WPP Hires Dave Rolfe as Its First Global Head of Production
He joins after a short stint at Facebook.
MDC Partners Takes Q4 Organic Revenue Hit
It pinned the drop on reduced spending from clients spurred by Covid-19.
This Site Is Dedicated to All Things Black Wellness
It includes products, tutorials, workouts and more.
Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters
His 10-person team handled roughly $70 million worth of ads focused on the African American electorate.
Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad
A campaign featuring a Black baby increased sales for the retailer.
Profiles in Black Creativity: Monty Browne Helps AT&T Do Good During the Holidays
A campaign he worked involved a tie-up with Feeding America.
Profiles in Black Creativity: Winston Peters Creates Milestone Event for Kings Theatre
Pyer Moss hosted one of Fashion Week's best shows.
R/GA Chooses Shannon Washington and Erin Lynch to Lead New York Creative Department
Their appointments come as the agency strives to reinvent itself.
Profiles in Black Creativity: Jetta Bates Vasilatos Shares Story of Gullah Geechee Culture
A documentary she worked on explored a little-known piece of American history