Minda Smiley

Minda Smiley

Agencies Reporter
Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.

MullenLowe’s Chief Strategy Officer Heads Back to The Martin Agency

Elizabeth Paul rounds out the IPG-owned The Martin Agency's female-led executive team.

IPG Reports Strong Fourth Quarter and 3.3% Organic Growth for 2019

CEO Michael Roth said health care and creative agencies contributed to success.

Phenomenon’s Former President Joins 22squared as Chief Client Officer

Erica Hoholick takes on a new role at the independent agency.

What to Expect From Omnicom and IPG’s Annual Earnings Reports

Forrester Research principal analyst Jay Pattisall looks at the holding companies' performance and prospects.

McCann Promotes Lyndsey Corona to Chief Growth Officer of North America

The appointment expands her current role at McCann New York.

Pabst Blue Ribbon Names 72andSunny Los Angeles Lead Creative Agency

Its first campaign for the hipster darling brewer will run this spring.

How Droga5 London Pulled Off Amazon’s Super Bowl Ad

British agency's memorable spot imagined life before Alexa.

In Verizon’s Super Bowl Ad, 5G Takes a Back Seat to First Responders

The commercial is narrated by Harrison Ford.

Capital One Ends Relationship With DDB, Names GSD&M Agency of Record

Decision follows a review after a 16-year partnership.

Eventbrite’s CMO Is Leaving for Facebook as AR/VR Marketing Lead

Brian Irving officially begins in March.