Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.
Agencies Are Working With Nonprofits to Switch Gears During the Pandemic
They are helping charitable organizations navigate this uncharted territory.
This Group Is Helping Agencies Add More Black People to Their Leadership Ranks
72andSunny, Campbell Ewald and MullenLowe are taking part in it.
Mother Hires Chief Talent Officer, a New Role at the Agency
James Kinney joins from Giant Spoon.
AKQA Promotes 3 ECDs to Global Chief Creative Officers
They're leading the WPP agency's 29 offices across the globe.
MDC Partners Sees Sharp Organic Revenue Drop in Q2 as a Result of Covid-19
Holding company pinned decline on reduced client spending.
Anomaly Takes Over Coke Business From Wieden + Kennedy
The MDC Partners agency will handle the brand’s creative output moving forward.
Ogilvy New York Hires BBDO Pair to Serve as Chief Creative Officers
Danilo Boer and Marcos Kotlhar have worked with Bacardi, GE and Macy’s.
Ocean Plastics Are a Fascinating New Species in This Eerie Short Film
Goodby Silverstein & Partners helms campaign narrated by Morgan Freeman.
MDC Partners CEO Mark Penn Is Placing His Bets on Addressable TV
He thinks it will siphon money away from tech giants.
IPG CEO Michael Roth Says Q2 Earnings Hit ‘Not as Severe’ as Predicted
Even so, the holding company is shedding office space and staff to cut costs.
Omnicom Releases US Workforce Diversity Data as Part of Broader Action Plan
Less than 3% of executives at the holding company are Black.
Marketing Is the Answer Whether a Company Is Thriving or Struggling During the Pandemic
MDC Partners CEO Mark Penn on surviving the pandemic, the Facebook boycott and hiring diversity.
Havas Releases US Diversity Workforce Data as Part of Plan to Combat Racism
It’s the latest holding company to divulge this information.
Spotify Creative Director Starts Free Ad School Exclusively for Black Students
The One Club for Creativity is supporting the 16-week portfolio program.