Portrait of Minda Smiley

Minda Smiley

Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.


a young black girl hugging a yellow lab

Agencies Are Working With Nonprofits to Switch Gears During the Pandemic

Adapting to Crisis

They are helping charitable organizations navigate this uncharted territory.

This Group Is Helping Agencies Add More Black People to Their Leadership Ranks

Agencies

72andSunny, Campbell Ewald and MullenLowe are taking part in it.

james kinney
Diego Machado, Peter Lund and Hugo Veiga

AKQA Promotes 3 ECDs to Global Chief Creative Officers

Leadership & Talent

They're leading the WPP agency's 29 offices across the globe.

MDC Partners Sees Sharp Organic Revenue Drop in Q2 as a Result of Covid-19

Earnings Reports

Holding company pinned decline on reduced client spending.

Illustration of Coke bottles

Anomaly Takes Over Coke Business From Wieden + Kennedy

Agencies

The MDC Partners agency will handle the brand’s creative output moving forward.

Danilo Boer and Marcos Kotlhar

Ogilvy New York Hires BBDO Pair to Serve as Chief Creative Officers

Leadership & Talent

Danilo Boer and Marcos Kotlhar have worked with Bacardi, GE and Macy’s.

plastic in the ocean

Ocean Plastics Are a Fascinating New Species in This Eerie Short Film

Sustainability

Goodby Silverstein & Partners helms campaign narrated by Morgan Freeman.

Screenshot of NexTech event

MDC Partners CEO Mark Penn Is Placing His Bets on Addressable TV

NexTech

He thinks it will siphon money away from tech giants.

IPG CEO Michael Roth Says Q2 Earnings Hit ‘Not as Severe’ as Predicted

Data & Insights

Even so, the holding company is shedding office space and staff to cut costs.

Omnicom Releases US Workforce Diversity Data as Part of Broader Action Plan

Diversity & Inclusion

Less than 3% of executives at the holding company are Black.

mark penn

Marketing Is the Answer Whether a Company Is Thriving or Struggling During the Pandemic

NexTech

MDC Partners CEO Mark Penn on surviving the pandemic, the Facebook boycott and hiring diversity.

Havas logo over image of different hands

Havas Releases US Diversity Workforce Data as Part of Plan to Combat Racism

Agencies

It’s the latest holding company to divulge this information.

Justin Thomas-Copeland and Marty O

DDB Names New Global and North American CEOs

Leadership & Talent

They take on responsibilities previously held by Wendy Clark.

Spotify Creative Director Starts Free Ad School Exclusively for Black Students

Diversity & Inclusion

The One Club for Creativity is supporting the 16-week portfolio program.