Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh and attended Penn State before moving to New York to receive her M.A. in Journalism from the Craig Newmark Graduate School of Journalism at CUNY.

Pedigree Has Created an App for Dog Lovers to Complement Its Canine Selfie Stick

DentaStix Studios has filters and daily photo logs to track your pet's life.

Chief Creative Behind ‘It’s a Tide Ad’ Joins Grey Europe

Javier Campopiano takes on new role at WPP agency.

This Dutch Airline Is Encouraging People to Fly Less Frequently

The campaign highlights KLM’s sustainability efforts.

A Travel Site Convinced 61 Strangers To Get A ‘Collective Tattoo’ In the Name of Unity

In divisive times, it’s an uplifting effort.

Rich Silverstein Finally Gets His Day In the Sun as GS&P Renames Itself via a Chrome Extension

The co-founder gets a break from being ‘Silverstein’d.’

‘Unforgettable’ Hookups Cause Permanent Damage in These Durex STI Prevention Ads

The campaign aims to challenge misconceptions around unprotected sex.

Life’s Mundane Questions Take Center Stage in Droga5’s First Work for Twizzlers

Brand unveils new tagline: 'Chew On It.'

Facebook’s Chief Revenue Officer Named Ad Council Board Chair

David Fischer will serve in the role for one year.

McDonald’s Sweden Made a QR-Enabled Picnic Blanket So It Can Deliver to People Outdoors

'McDelivery' is compatible with food delivery services like Uber Eats.

A Danish Grocery Chain Created a Pop-Up Restaurant That Only Sat One Person at a Time

'World's Smallest Restaurant' encouraged people to shed the stigma around dining solo.