Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh and attended Penn State before moving to New York to receive her M.A. in Journalism from the Craig Newmark Graduate School of Journalism at CUNY.

Newly Independent Fitzgerald & Co Appoints a New CCO

The Atlanta-based shop recently bought itself back from IPG.

BBH New York CCO Gerard Caputo Is Leaving for Wieden + Kennedy

His nearly 7-year run with the Publicis shop has come to an end.

Mark Penn’s Stagwell Group Builds Out Marketing Team With 3 Executive Hires

The holding company is setting itself up for growth.

The Community Appoints 360i’s Frank Cartagena as New York CCO

He’s been tasked with helping to grow the office.

72andSunny’s Nic Owen Steps Down, Continuing String of Leadership Departures at Agency

He’s leaving to spend more time with family.

In a Baffling New Ad, Equinox Urges You to Be More Like Narcissus

Droga5 attempts to turn the cautionary Greek myth about self-obsession into a positive.

WPP Hires Adrianne Smith as First Global Director of Inclusion and Diversity

She’ll work alongside the holding company’s head of culture.

TurboTax’s New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spot

TurboTax is plugging its on-demand offerings in its latest campaign, which will end as a Super Bowl spot.

Volkswagen Bids Final Farewell to Beloved Beetle

Volkswagen's cinematic ad pays tribute to the iconic Beetle, which officially came to an end in 2019.

AT&T Releases New Crop of ‘Just OK Is not OK’ Ads to Highlight Speed of 5G

A new AT&T campaign is timed to college football playoffs.