Portrait of Mitch Reames

Mitch Reames

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.

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Fan Controlled Football Signs Progressive as a Partner Ahead of First Season

Sports Marketing

The new sports concept has attracted big-name celebrities and brands.

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Butterfinger and Halo Will Launch an Asteroids-like Minigame on Twitch

Gaming

Halo Infinite, the newest title from the long-running franchise, had been ordained as a return to relevance for the pioneering series. But the game is off to a rocky start. [...]

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For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

Gaming

Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]

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In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Sports Marketing

Chinese League of Legends players train their bodies and minds.

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What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer

Gaming

Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has [...]

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From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020

Gaming

#GlobalPrideCrossing highlights how social movements and brands have come into the game.

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Even Without Fans in the Stands, Nascar Could Rake in Over $140 Million

Sports Marketing

The added whitespace in the bleachers is an incredibly lucrative brand advertising opportunity, according to GumGum Sports.

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Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance

Sports Marketing

The exposure generates bump in brand value for both brands and others, like Gatorade and McDonald's.

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To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations

Esports

The carmaker is playing up rivalries among five top esports organizations around the world.

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Why Major League Soccer Is Bullish About Its Upcoming Esports Tournament

Esports

Lessons from Nascar and the NBA have guided its planning.