Portrait of Mitch Reames

Mitch Reames

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.

From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020


#GlobalPrideCrossing highlights how social movements and brands have come into the game.

nascar track

Even Without Fans in the Stands, Nascar Could Rake in Over $140 Million

Sports Marketing

The added whitespace in the bleachers is an incredibly lucrative brand advertising opportunity, according to GumGum Sports.

jordan nike

Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance

Sports Marketing

The exposure generates bump in brand value for both brands and others, like Gatorade and McDonald's.

united in rivalry banner

To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations


The carmaker is playing up rivalries among five top esports organizations around the world.

eMLS players

Why Major League Soccer Is Bullish About Its Upcoming Esports Tournament


Lessons from Nascar and the NBA have guided its planning.

A view of Las Vegas

This Agency Brings a Virtual Slice of Las Vegas to Your Next Zoom Gathering


R&R Partners creates high-quality videos and stills to inject more life into the videoconferencing platform.

an esports lap of the bahrain grand prix

Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age


Both race organizers put on popular virtual events last weekend and have tied in linear TV, too.

the words "stay home play games" on a video game-like screen

Gamers Are Fighting Misinformation About Coronavirus Crisis


Gamers vs. COVID-19 is a massive push to inform younger audiences.

athletes for covid-19 relief

Over 75 Pro Athletes Come Together in 36 Hours for Coronavirus Fundraiser


Fans can win donated memorabilia on Athletes for COVID-19 Relief.

As Traditional Sports Leagues Pause During the Coronavirus, Esports Could Fill Some Gaps


Many esports already take place online, so backup plans are more readily available.

A still of Joel Embiid on his phone looking at GIFs

Thanks to Mountain Dew, Fans Finally Have GIFs Worthy of Joel Embiid


The brand and TBWA\Chiat\Day want you to step up your tweets when he's on his game.

Manchester City

Pepsi Hopes to Energize Soccer Fans With Star Power and a Viral Challenge

Sports Marketing

The brand's ad push aims to kick off a #PepsiCanBalance craze.

Droga5 Brings Surreal Artistry to Harley-Davidson’s Enduring Promise of Escape


It's the agency's first work for the 116-year-old brand.

A screengrab of the Verizon Super Bowl sponsorships

What Verizon’s Super Bowl Strategy Shows About Blurring the Lines of Sports and Esports


The carrier sponsored events that merged both worlds to amplify engagement.

This coder

The Portraits of Refugee Coders Are Cleverly Hidden in the Websites of the Companies They Work For

Diversity & Inclusion

72andSunny Amsterdam executed the creative campaign with HackYourFuture.