Portrait of Mollie Cahillane

Mollie Cahillane

Mollie has been Adweek's reporter covering the business of connected TV since January, 2021. Before Adweek, Mollie was an editor at Cablefax and has also worked for The Daily Mail and People.

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Maker’s Mark Partners on Weekly Talk Show From Roku’s Brand Content Studio

Connected TV

Hosted by Randall Park, it’s the second series from the connected TV platform's new offering.

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HBO/HBO Max Leads the Emmy Pack With 130 Nominations, Edging Out Netflix

Programming & Performance

The Crown and The Mandalorian are the most nominated shows overall.

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NBC Sports Enlists Innovid for Tokyo Olympics Ad Management

Connected TV

The service will be part of a new Olympics advertising suite.

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Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020

TV Upfronts

Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.

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Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade

Connected TV

Original content is a win-win for buyers and connected TV.

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Connected TV Ad Fraud Drops Drastically as Impressions Accelerate

Connected TV

Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.

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Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19

Connected TV

More than 65% of marketers plan to grow their current investment by up to 20% this year.

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NBCU Gives Peacock Major Role With Live Coverage of Gymnastics and Men’s Basketball

Sports Marketing

The streamer will have popular sports like gymnastics and men’s basketball.

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Peacock Finally Comes to Amazon Fire TV, After Nearly a Year

Streaming & OTT

The platform is the last major missing distributor.