Maker’s Mark Partners on Weekly Talk Show From Roku’s Brand Content Studio
Hosted by Randall Park, it’s the second series from the connected TV platform's new offering.
HBO/HBO Max Leads the Emmy Pack With 130 Nominations, Edging Out Netflix
The Crown and The Mandalorian are the most nominated shows overall.
NBC Sports Enlists Innovid for Tokyo Olympics Ad Management
The service will be part of a new Olympics advertising suite.
Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020
Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.
Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade
Original content is a win-win for buyers and connected TV.
Connected TV Ad Fraud Drops Drastically as Impressions Accelerate
Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.
The Demi Lovato Show, Intended for Quibi, Is Headed to Roku
The new show premieres on July 30.
Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19
More than 65% of marketers plan to grow their current investment by up to 20% this year.
NBCU Gives Peacock Major Role With Live Coverage of Gymnastics and Men’s Basketball
The streamer will have popular sports like gymnastics and men’s basketball.
Peacock Finally Comes to Amazon Fire TV, After Nearly a Year
The platform is the last major missing distributor.