Portrait of Mollie Cahillane

Mollie Cahillane

Mollie has been Adweek's reporter covering the business of connected TV since January, 2021. Before Adweek, Mollie was an editor at Cablefax and has also worked for The Daily Mail and People.

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Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023

TCA Press Tour

The Simpsons is the longest-running scripted series in prime-time history.

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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Connected TV

The platform will be able to replace linear TV ads in real time with targeted buys.

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Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform

Connected TV

Company looks to show marketers they're buying 'the likes of Roku or Samsung.'

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Here’s How All the Smart TV and Connected TV Platforms Measure Up

Streaming & OTT

Roku, Amazon Fire, Samsung and others battle for eyeballs as streaming accelerates.

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How Nicole Richie Found House of Harlow’s True Customers

Challenger Brands

The creative director talks going from department stores to ecommerce.

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NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

Programming & Performance

The shift "puts local TV on a level playing field with digital."

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Roku Has Record Year as Covid-19 Accelerates Cord-Cutting

Streaming & OTT

Top buyers commit to "significantly larger" upfront investment on the platform this year.

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WarnerMedia Centers Family-Friendly Content Around Cartoon Network Brand in Upfront Push

TV Upfronts

WarnerMedia's newest tentpole is kids and family programming, and the company wants marketers to know it.

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Hulu Marketer Pato Spagnoletto Jumps to Discovery DTC as Global CMO

Streaming & OTT

In this new role, he will work to globally scale the new Discovery+ streamer.

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Adweek’s (Virtual) TV Upfronts and NewFronts 2021 Calendar

TV Upfronts

Adweek's calendar features all the information you need to know about the 2021 upfront and NewFronts presentations.