Portrait of Mónica Marie Zorrilla

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek, based in Minneapolis, Minn. She previously served as a full-time reporter for Billy Penn and AL DÍA News Media in Philadelphia, focusing primarily on local weirdness and Latino culture. Mónica is a Miami native shivering in Minnesota.


Sharing Success Insights at Adweek’s Fastest Growing Summit

Agencies

Honorees detail paths to business and personal gains amid challenges on various fronts.

skeleton in front of house

What Marketers Can Learn From Home Depot’s Beloved—and Sold-Out—12-Foot Skeleton

Adapting to Crisis

The 12-foot skeleton has become one of the most sought-out decorative pieces of 2020, mostly thanks to memes.

vungle algolift logos

Vungle Acquires AlgoLift to Optimize Its Mobile Advertising Capabilities

Ad Tech & Mar Tech

The in-app monetization platform's acquisition of the algorithm powerhouse will give advertisers actionable intelligence.

Photo of Liquid I.V. products

Liquid IV Expands Its Flagship Product Line After Unilever Acquisition

CPG

Liquid I.V. has spent 2020 focused simultaneously on brand growth and in meeting the needs of a community navigating through Covid-19.

Infosys and Blue Acorn logos

Infosys Acquires Digital Services and Consulting Agency Blue Acorn iCi

Programmatic

The customer experience company will boost the IT giant's technological capabilities.

ThredUp thrift ad

ThredUp Rebrands to Reflect a New Generation of Proud Thrifters

Fashion

ThredUp's revamped look is lively and inclusive.

Peloton’s Head of Marketing Dara Treseder on Making Moves Centered on Your Passions

Leadership & Talent

Prior to assuming her role as svp, head of global marketing at Peloton in August, Dara Treseder was a member of the fitness brand’s app, which offers a comprehensive library [...]

King Arthur’s First Campaign Since Its Rebrand Showcases the Joys of Baking Together

CPG

A 60-second spot, OOH ads and sponsored podcasts will run through the end of 2020.

brandweek

How a Successful Live Chat Can Make a Virtual Event Even More Successful

Brandweek

Brandweek 2020 attendees weighed in on the community-building that transpired during panels and workshops.

Katie O

The Philadelphia 76ers’ New Leadership Duo on How They Pivoted During Covid-19

Sports Marketing

Katie O'Reilly and Brittanie Boyd discuss scrapping their 2020 marketing plans to focus on fan engagement initiatives.

Pantone’s Newest Color Is an Ode to Menstruation

Marketing Innovation

The custom red shade was created for Swedish wellness brand Intimina.

Jonathan Mildenhall to Lead Marketing at Challenger Bank Dave

C-Suite

The former CMO of Airbnb will lead all growth and marketing initiatives at the fintech app.

Can You Hear These KFC Ads by Just Looking at Them?

AdFreak

Fried chicken gets the artistic touch in two spots by Geometry Argentina.

Condé Nast Appoints Yashica Olden as First Global Chief Diversity and Inclusion Officer

Leadership & Talent

Hire follows public backlash and staff walkouts over alleged racism at the publisher.