Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she singlehandedly built up Adweek's Voice channel, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.

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Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition

Year in Review

Many are looking for an escape from this difficult year.

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Infographic: Shoppers Are Using Connected TV and Online Shopping This Holiday Season

Data Points

The pandemic has driven people to their devices to make gift giving seamless.

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Infographic: Consumers Prepare for a Thanksgiving Like No Other

Data Points

Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.

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Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic

Data Points

Costume and candy shops won't see as much patronage this holiday due to the pandemic.

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Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences

Data Points

People are seeking out certain goods and services to make the transition seamless.

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Infographic: While Shoppers Are Adapting, They Miss Much of What Retail Used to Provide

CPG

Consumers are viewing brands and their shopping experiences very differently.

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Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging

Data Points

As with most marketing, they are especially sick of those that feel disingenuous.

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Infographic: How the Pandemic Has Altered Consumers’ Food and Eating Preferences

Food & Beverage

New data shows that Americans are changing how they view their meals due to Covid-19.

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Why Schwinn Canceled Its 2020 Marketing in the Middle of Its 125th Anniversary

Ecommerce

The brand is celebrating its 125th anniversary but ran out of product online as more consumers sought out cycling.

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Adweek Podcast: Hispanic/Latinx Heritage Month

Adweek Podcasts

Discussing what brands should—and shouldn't—do to reach this important demographic.