Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she singlehandedly built up Adweek's Voice channel, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.


Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Data Points

Audio elements like dialogue spoken in their native languages can more effectively engage Asian-American consumers.

the word esports on a gray background with little symbols floating around it

Infographic: Consumers Want to See More Brands in the Esports Realm

Esports

Not enough ad spend is being funneled into the esports category, to the detriment of these companies that are missing Gen Z and millennial gamers.

How Bike Brands Are Navigating a Boom Fueled by Covid-19

Adapting to Crisis

More consumers are cycling for exercise and as a transportation alternative, and manufacturers need to figure out how to retain new riders.

Illustration of Kevin Hart, Sophia Bush, Steve Aoki and Priyanka Chopra

Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content

Data Points

Brands that had partnerships with stars saw spikes in engagement during quarantine and lockdowns.

illustration from the POV of someone riding a bike with others on bikes in front

These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

Adapting to Crisis

Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.

an infographic of different boxes with percentages on them

Infographic: What Images People Are Searching for During Quarantine

Data Points

Getty Images shares data on its trending searches since mid-March.

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Infographic: What Gen Z Wants to See From Brands During a Pandemic

Data Points

Almost 90% of younger consumers want companies to acknowledge Covid-19.

Infographic: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Data Points

Some nonessential shopping is back on the table for many eager customers.

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Media Together: Advertising and Sales

Media Together

Advertising and sales media professionals talk to Adweek about their experiences in the industry and being laid off or furloughed.

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Media Together: Editorial

Media Together

Editorial media professionals talk to Adweek about their experiences in the industry and being laid off or furloughed.

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Media Together: Technology

Media Together

Tech media professionals talk to Adweek about their experiences in the industry and being laid off or furloughed.

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Media Together: Marketing

Media Together

Marketing media professionals talk to Adweek about their experiences in the industry and being laid off or furloughed.

ben lamm

What Students Want to Know Most About Ad Tech, Answered

Ad Tech & Mar Tech

Adweek Advisory Board member Ben Lamm shares his thoughts about what's going on in the programmatic industry.

Rigel Cable works both in analytics at Astound Commerce and as an Instagram influencer.

Data Director Rigel Cable Moonlights as LGBTQ+ Influencer Rigel Gemini

Leadership & Talent

In his analytics job at Astound Commerce and as an Instagram influencer, Rigel Cable tries to bring LGBTQ+ advocacy into both areas.

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Adweek’s Podcast Talks Women’s History Month and the Latest Coronavirus Updates

Diversity & Inclusion

Yeah, That's Probably an ad talks Women's History Month and COVID-19 struggles.