Patrick Kulp

Patrick Kulp is an emerging tech reporter for Adweek. He covers creative innovation, artificial intelligence and the future of 5G, which culminated in a cover story on AT&T and Verizon's strategic plans for 5G. Patrick holds degrees in economics and political Science from UC Santa Barbara. He previously worked as a business Reporter for Mashable.

Verizon Gets a New CEO as the Race to 5G Heats Up

Current CTO Hans Vestberg will replace Lowell McAdam at the company’s helm.

Apple Moves to Block Trackers in Safari as It Reportedly Mulls an Advertising Network

The brand is quietly ramping up mobile ad offerings.

Q&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR

Mika Yamamoto spoke in-depth about the general lack of preparedness.

Here’s How Publishers Are Opening Their Data Science Toolkits to Advertisers

The New York Times, Group Nine and others recently rolled out machine learning programs for advertisers.

Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Only 30 percent fully conducted a data audit to confirm compliance.

Mobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report

'2017 was the year of innovation and evolution for fraudsters,' says one ad fraud researcher.

Q&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR

The spat could come to a head when the two camps meet this week.

Foursquare Is Trying to Save Net Neutrality Using Location Data

The company worked with Shutterstock, Tinder, Vimeo and Warby Parker to target five key states.

Can Blockchain Give Consumers More Control Over How They View Ads?

Proponents say the transparent and relatively egalitarian nature of the technology has the potential to transform how attention is valued online.