Peter Mühlmann

Peter Mühlmann

Opinion Contributor
Peter Mühlmann is the founder and CEO of Trustpilot, the world’s most powerful review platform, with 45 million reviews of 250,000 businesses.

Establishing Consumer Trust Should Be a Priority for Brands This Holiday Season

2018 has seen a lot of faltering trust.

10 Lessons Learned From a Rebrand

Tearing down a brand you created and rebuilding is quite difficult, as it turns out.

Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era

Today, marketers face perhaps one of their greatest challenges to date: believability.