Peter Mühlmann Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @peter_muhlmannPeter Mühlmann is the founder and CEO of Trustpilot, the world’s most powerful review platform, with 45 million reviews of 250,000 businesses. Establishing Consumer Trust Should Be a Priority for Brands This Holiday Season 2018 has seen a lot of faltering trust. Voice 10 Lessons Learned From a Rebrand Tearing down a brand you created and rebuilding is quite difficult, as it turns out. Voice Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era Today, marketers face perhaps one of their greatest challenges to date: believability.